LIFE BIOBEST

GIVING LIFE BACK TO OUR SOILS AND TO A GREAT BRAND

The quest

LIFE BIOBEST is a project funded by the EU that aims to unlock the full potential of bio-waste recycling. With knowledge and data input from a huge EU-wide network of experts on compost and digestate, it sets the highest possible standards for returning organic matter to our soils in its best form. 

What’s the one thing we have in common with our client? We also have mastered the art of transforming s/!t into fertiliser for a better future. Luckily enough this project was pure gold. So we were tasked with creating an appealing and inviting visual identity for a niche service in one of the most technical and tricky fields.

The magic formula

First we jump head first into biowaste, learning everything stinking detail about the topic. Then it’s time we put our unique branding methodology to work.

 

As always, we begin with the Brand Discovery Questionnaire, then a 2-hour workshop where the key client team gets to share all the nitty gritty details about their brand, while laughing their hearts out.

 

As a result we came up with three concepts that represent the collaborative spirit and professionalism of LIFE BIOBEST and can be easily adapted for all sorts of communication materials. We presented logo proposals, colour palettes and graphic elements to the client, from which they selected their favourite option, which we developed into a complete visual identity.

 

The happy ending

Since the project is being promoted by partner organisations all over the EU, we created simple visual guidelines and an extended series of branded templates for visual and other communication assets to ensure consistency while accommodating the need for flexibility. 

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