FLATTEN THE CURVE
DON’T PUT OFF SOMETHING YOU ALWAYS WANTED TO DO
The quest
We wanted to help the United Nations’ World Health Organization to promote physical distancing by digging a little bit deeper into the personal motivations of citizens. We wanted to empower them to make a shift in their mindset —
from “we are stuck at home, sacrificing our social lives” to “we have been given the precious gift of time we always lacked to realise our resolutions”. So we came up with this campaign.
The magic formula
We are all doing our duty to “flatten the curve” for society by staying at home: to protect the most vulnerable and not overload the national healthcare system.
But we have the opportunity to flatten more curves: to reach personal goals that we keep putting off because we didn’t have enough time. Let’s make the most out of this quarantine.
We asked
We asked our Instagram followers: “What did you always want to do but never had the time?”
And we visualised the answers you gave us!
We answered back
The happy ending
Combining humour, user-generated content and double-meaning graphics, we have managed to pass on the message and generate a campaign that really stood out!
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